Portfolio
Video
Below are some videos I’ve created for paid advertising on LinkedIn and TikTok
Infographics
Below is a gallery of some infographics I’ve created for customers. Want to dig a bit deeperinto my writing? Visit my writing page here.
EdTech Software Provider
Case Studies
Below are some sample Customer Story 1-pagers and Case Studies I’ve created for clients
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EdTech Software Provider
White Papers
Audience:
- ÂState Education Department CIOs
- Local School District CIOs
- Longitudinal Data Solution Project Sponsors
Problem:
- As Longitudinal Data Warehouse implementation projects at the state-level became more prevalent, many Education Departments were unsure what staff they needed for success
- Our product was a packaged software solution — a relatively new concept in the space at the time – so we had to overcome the perception that a packaged product was plug and play Â
- The incoming Obama administration announced a new round of competitive grants (named ARRA-RFA). Many State Education Departments were uncertain how to use their data to apply for and win them
Opportunity:
- Prove our expertise in the Education Data Warehouse space
- ÂProvide our prospects and customers with a roadmap on project staffing and project success
- Help our customers and prospects attain federal grant money
- ÂGuide customers toward 3 business initiatives– our user conference, a new Professional Services business line, and a new Customer Education business line
Result:
- P-20 Roles and Responsibilities paper adapted into a user-group seminar I delivered at our conference
- Several Professional Services and Customer Education deals signed
- In some cases, new business lines allowed us to grow organic revenue without a lengthy RFP process
- Several clients won ARRA-RFA grants and we later presented those results at a national education data conference
Retail Tech Firm
Communications Strategy Plan
Audience:
- Executive Leadership Team
- VP/Director-level sponsors of initiative to consolidate our various customer support streams into a single contact center
- Program team spread across multiple business divisions, geographies and vendor partners
Problem:
- We delivered a service that had been live for several months, but had low internal/external adoption
- The division who owned the technical implementation did not know how to publicize the service
- Lack of communication had given rise to internal suspicion and customer confusion about the offering
Opportunity/Process:
- I built this communication plan to reset the focus of the initiative
- I worked with the team to:
- Identify all audience personas
- Establish where each persona was today; and what we wanted them to think, feel, and do about the service
- Brainstorm key messages we wanted to communicate
- Determine the key channels/tactics we were going to use and a high-level timeline to roll them out
Result:
- While this plan was approved, we did not get to execute it. Unfortunately, business impacts from the COVID-19 pandemic shelved the project